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Branding "Tektonics"


Tektoniks, a new division of Bensonwood needed it’s own unique Brand Narrative; a story as special as Bensonwood’s unique manufacturing system.  Tektonics expanded Bensonwood to a new market, preserving the traditional look and feel of hand-crafted architecture while harnessing the precision and consistency of cutting edge machine technology.

Photography show cased their  new off-site construction facility  along with their state of the art machinery.  

A partnering Branded Content Short Film rounded out their media strategy, affirming the mission and values guiding their expansion and growth. 


A Vision for a Better Future with Bensonwood Homes

 Tedd explains the connection between timber framing and off-site construction and our vision of improving people’s lives through a better product.